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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Commercial email

Commercial emails reach subscribers in the form of promotional content like newsletters, new product information, onboarding, and coupons. Since these emails aren’t content that recipients request, the best practice is to seek a double opt-in subscription from them to ensure their consent to extra marketing materials. This ensures recipients aren’t marking emails as spam.

Brands sending commercial emails must comply with government guidelines like CAN-SPAM, the EU Data Privacy Act, and CASL to avoid massive penalties.