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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Content marketing

Content marketing uses online materials like videos, blog posts, and infographics to connect with an audience and convince them to buy a product or service. It also builds brand awareness by sending communications to potential customers and turns them into loyal ones by encouraging them to make a purchase. When that happens, brands slowly (but surely) build their customer bases.

Email marketers should take into account potential customers’ particular interests and attributes when tailoring a content marketing strategy to improve the company’s overall performance and create long-term customer relationships.