Email Best Practices
The email infrastructure handbook: Homebuilt vs outsourced
Should you use a homebuilt infrastructure to send emails or should you outsource it? Discover the pros and cons of the different models.
Choosing whether to trust your homebuilt email program to handle all of your marketing and transactional email needs, or to outsource to a third-party service is a hard decision to make. Topics like cost, data & security, and scalability are just a few of the considerations that have to be taken into account when making your choice.
To help you out, Mailjet has put together a handbook that digs deeper into every consideration you'll have to take into account. Once you know what you're up against, we then lay out your three options: homebuilt, outsourced, or a hybrid of the two.
Download the full guide The Email Infrastructure Handbook: Homebuilt vs Outsourced to get a deeper understanding of the different options that are out there for your email infrastructure, and the key considerations you have to keep in mind when making your choice.
What’s the best time to send your email newsletter?
If you're an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: What’s the best time to send my newsletter? The time you schedule your emails determines how high your open rates and click-through rates (CTR) will be...
8 essential email marketing KPIs and how to track them
Many articles talk about creating the best marketing campaign for individuals and businesses. Hey, we’ve even written some of them. But truth be told, email marketers don’t design the best campaigns overnight. The most successful marketers release email...
How to plan an effective newsletter strategy to achieve your marketing goals
Newsletters are one of the most important parts of email marketing. Not only do they offer ample space for advertising, but they also help to maintain the relationship between customers and companies. At first glance, the topic of creating a newsletter may seem to...
Marketing calendar 2024: Dates you shouldn’t miss this year
We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...