Email Best Practices
The email infrastructure handbook: Homebuilt vs outsourced
Should you use a homebuilt infrastructure to send emails or should you outsource it? Discover the pros and cons of the different models.
Choosing whether to trust your homebuilt email program to handle all of your marketing and transactional email needs, or to outsource to a third-party service is a hard decision to make. Topics like cost, data & security, and scalability are just a few of the considerations that have to be taken into account when making your choice.
To help you out, Mailjet has put together a handbook that digs deeper into every consideration you'll have to take into account. Once you know what you're up against, we then lay out your three options: homebuilt, outsourced, or a hybrid of the two.
Download the full guide The Email Infrastructure Handbook: Homebuilt vs Outsourced to get a deeper understanding of the different options that are out there for your email infrastructure, and the key considerations you have to keep in mind when making your choice.
Email marketing metrics: What do they tell you?
In the mind of many marketers, emailing is mostly about having a contact list, coming up with engaging content ideas (from the subject line to CTAs), and pressing send with the satisfaction of a job well done. Yet, funnily enough, this is just half of the job. There is...
10 common email marketing mistakes to avoid in your campaign
Steve Jobs once said, “It’s impossible to fail if you learn from your mistakes.” If you’re here today, it either means you want to learn from others’ mistakes or you’ve made a few yourself. Either way, email marketing blunders are a chance to dissect bad thinking and...