Email Best Practices

Best email marketing software comparison

Don't know which email marketing software to choose? Here, we compare some of the best email marketing services out there to see the best fit. 

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Looking for which email marketing software to choose but don’t know where to start? Whether you’re a developer, marketer, or an all-around freelancer, you need to send emails and even text messages, and you want the option that gives you the best bang for your buck. So, here, we are comparing some of the best email marketing services out there to see which one fits best for you.

Before starting, here are some important questions to consider:

  • How many emails do you send per month?

  • How many contacts are there in your lists

Email Marketing Services at a Glance

All of the email marketing software here offer basic services that allow you to send marketing and transactional emails and do some email automation. With Mailchimp, however, you will need to go through a third-party email platform to send your transactional emails. Mailjet and Campaign Monitor also allow you to send transactional SMS (e.g notifications, confirmations, etc.).

Worried about GDPR-compliance? Mailjet is there for you.

If you’re low on budget, Mailjet is up to 30x cheaper than Mailchimp on the same email volume.

Best email marketing software for marketing emails

All of these ESPs are good for your marketing emails.

Best emailing software for transactional emails

Managing your transactional emails can quickly become a chore if you’re not a developer. Mailjet and Campaign Monitor both have email builders that are intuitive and don’t require any technical know-how. Mailjet also offers an advanced templating language, allowing you to create personalized, responsive emails.

Finally, Mailjet is the only ESP that includes the option to enable real-time notifications on transactional emails if an issue happens when sending them. This allows you to quickly manage your problems.

Best email marketing software for email collaboration

Devising your email campaigns should be about teamwork and collaboration. Mailchimp and Mailjet understood this quite well. They offer the option to create an unlimited number of users and to give them specific roles. Mailjet allows users to create sub-accounts and separate different types of sending.

But only Mailjet allows users to collaborate on the same emails, in real-time, like in Google Docs. This is perfect to reduce time wasted in back-and-forths.

Pricing comparison for the best email marketing software

Tight budget? Mailchimp can get quite expensive with their email marketing services. Mailchimp bases their prices on user contact lists, which can go up very quickly.

Mailjet allows you to send 30,000 emails for $8.69 per month on an annual plan. Clearly, Mailjet offers the best email marketing software for your money.

So have you made your choice, yet? We hoped these helped.

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