How to Switch From Mailchimp to Mailjet in Less Than 10 Minutes

Unhappy with Mailchimp’s recent changes? Don’t want to pay for unsubscribed contacts? Check out all the reasons why you should switch to Mailjet (Spoiler Alert: it’s cheaper and the email builder is intuitive and really powerful).

Already convinced?
Here are the steps to switch from Mailchimp to Mailjet in less than 10min.

For this, you’ll need:
Your current Mailchimp account
A new Mailjet account: Create one for free here.

Part 1 – How to migrate your contacts from Mailchimp to Mailjet

  1. Log into your Mailchimp account.
  2. On the top menu, click on “Audience” and then go to “View Contacts”.
  1. Click on “Export Audience”. You’ll have to repeat this action for all the audiences you need to export.
  1. Download the CSV and unzip the folder.
  1. Now it’s time to import these contacts into Mailjet. Log into your Mailjet account here.
    Important: If you have several audiences in Mailchimp (contact lists)
    : upload each audience in a separate Mailjet list.
  2. Click on “Contacts”, select “Contact lists” and then choose “Create a contact list”. Select “Manually paste contacts or upload a file” option and drag and drop the CSV file containing all your subscribers’ details.
    1. Match the fields if necessary. All your contact properties (name, company, date of birth…) have been imported. You can then use them to segment your data base or personalize your emails. Click on “Save and continue
      1. Now, let’s import your unsubscribed contacts. This step is important to ensure you won’t email contacts who previously opted-out. Click on “Edit Contacts”.
        1. Choose “Unsubscribe contacts” as the type of update, and drag and drop the CSV file with your unsubscribed users. Match the contact property fields if necessary.

Part 2 – Migrate your email templates

We’re not going to lie, if you were expecting to export your Mailchimp templates and continue editing them with our intuitive drag and drop email builder, this is something you won’t be able to do.

But that doesn’t mean all is lost. You have two options to work on your email templates with Mailjet:
Option 1: Recreate your templates using our awesome email builder.
Option 2: Download your Mailchimp template in html and edit them in html in Mailjet

Obviously, if you choose to recreate your templates with our email builder, all you need to do is get started. You can test our email editor, Passport, here.

If you’d like to download your existing templates, here are some simple steps for you to follow:

        1. In your Mailchimp account, go to Templates, and click on “Export as HTML” on each of the templates you’d like to download.

  1. In your Mailjet account, go to “Campaigns / My Templates” and click on “Create a new template”. Then, select the option “by coding it in HTML” on the top menu, where you’ll be able to import the HTML file.

Part 3 – Download your statistics

It’s not possible to transfer your statistics from Mailchimp to Mailjet. However, it’s important you keep track of your progress.

In your Mailchimp account, click on “Report” and then choose “Download All Reports”.


And now, you’re all set.

Make sure you validate your sender domains and addresses to see your emails in your recipient’s inbox, and set up your SPF, DKIM and DMARC records to guarantee the best deliverability. ;)

Also need to migrate from Mandrill’s API to Mailjet? Check out our dedicated guide!

Best Email Marketing Software Comparison

Looking for which email marketing software to choose but don’t know where to start? Whether you’re a developer, marketer, or an all-around freelancer, you need to send emails and even text messages, and you want the option that gives you the best bang for your buck. So, here, we are comparing some of the best email marketing services out there to see which one fits best for you.

Before starting, here are some important questions to consider:

  • How many emails do you send per month?
  • How many contacts are there in your lists?

Email Marketing Services at a Glance

MailChimp Mailjet Mailjet CampaignMonitor
Marketing Emails true true true
Transactional Emails (through Mandrill) true true
Marketing Automation true true true
GDPR Certification false true true
Sub-accounts true true true
SMS Marketing false false false
Transactional SMS false true true
Pricing €€€ €€€

All of the email marketing software here offer basic services that allow you to send marketing and transactional emails and do some email automation. With Mailchimp, however, you will need to go through a third-party email platform to send your transactional emails. Mailjet and Campaign Monitor also allows you to send transactional SMS (e.g notifications, confirmations, etc.).

Worried about GDPR-compliance? Mailjet and Campaign Monitor are there for you.

If you’re low on budget, Mailjet is up to 30x cheaper than Mailchimp on the same email volume.

Best Email Marketing Software for Marketing Emails

MailChimp Mailjet Mailjet CampaignMonitor
Intuitive email builder true true true
Template gallery true true true
Multiple A/B testing true true true
Advanced statistics true true true
Contact segmentation true true true

All of these ESPs are good for your marketing emails.

Best Emailing Software For transactional emails


MailChimp Mailjet Mailjet CampaignMonitor
SMTP relay true true true
Full API Access true true true
Transactional email builder false true true
Advanced templating language false true false
Real-time notifications on transactional emails false true false

Managing your transactional emails can quickly become a chore if you’re not a developer. Mailjet and Campaign Monitor both have email builders that are intuitive and don’t require any technical know-how. Mailjet also offers an advanced templating language, allowing you to create personalized, responsive emails.

Finally, Mailjet is the only ESP that includes the option to enable real-time notifications on transactional emails if an issue happens when sending them. This allows you to quickly manage your problems.

Best Email Marketing Software for Email Collaboration

MailChimp Mailjet Mailjet CampaignMonitor
Option of adding an unlimited number of users true false false
Creation of sub-accounts that allow you to separate different types of email sending false true false
Real-time collaboration on your emails false true false

Devising your email campaigns should be about teamwork and collaboration. Mailchimp and Mailjet understood this quite well. They offer the option to create an unlimited number of users and to give them specific roles. Mailjet allows users to create sub-accounts and separate different types of sending.

But only Mailjet allows users to collaborate on the same emails, in real-time, like in Google Docs. This is perfect to reduce time wasted in back-and-forths.

Pricing Comparison for the Best Email Marketing Software

MailChimp Mailjet Mailjet CampaignMonitor
Remove email marketing software logo in emails $10 $8.69 $11.40
Price for 30,000 emails per month $225 $8.69 $36.74
Dedicated IP Address false Free Starting at 150,000 emails false

Tight budget? Mailchimp can get quite expensive with their email marketing services. Mailchimp bases their prices on user contact lists, which can go up very quickly.

Mailjet allows you to send 30,000 emails for $8.69 per month on an annual plan. Clearly, Mailjet offers the best email marketing software for your money.

So have you made your choice, yet? We hoped these helped.