What it’s like to be a developer evangelist

What is a Developer Evangelist? Just what is this hybrid developer-marketer role?

PUBLISHED ON March 16, 2021

API (Application Programming Interface). Developer Experience (DX). You may or may not have heard of these terms before, but they are heavily used in the SaaS (software-as-a-service) industry. Developers use APIs to build off existing products and innovate new ideas. APIs allow companies to easily integrate with apps that bring in expertise where the company themselves may be lacking resources or would be costly to produce in-house.

Recent articles

How many marketing emails is too many?

100+ email spam words to avoid in your email marketing campaign

Single vs. double opt-in: Which one should you use?

To help companies better communicate with their developer users, a new role has emerged in the past few years: Developer Evangelists. A hybrid developer-marketer role, DevEvs act as a translator between their company and technical users. They travel the world to meet with awesome developers, catch up on latest trends and better understand how to develop products in a way that can make it easier for them to do their jobs.

The role is still evolving and varies slightly from company to company, but to give you a better idea of what a Developer Evangelist looks like in action, we compiled an infographic of what the Mailjet team did in 2014.

At Mailjet, coding is in the backbone of our culture - our co-founder Julien Tartarin is a developer. From day one our platform was built on top of our own API (“eating your own dog food” as developers say) and made public and free for all developers to use.

Arnaud Bretton

Former Lead of Developer Evangelist team at Sinch Mailjet

Related readings

What is a webhook and why do you need it?

Just think about the amount of information you get about the emails you send. We’re sure you love all the detailed stats Mailjet offers, but you wish there was just a way the right data would come to you, instead of looking for the needle in the haystack. That’s where...

Introducing Sinch Mailjet’s new AI Copy Generator

As email senders, we’ve all been in this position before – staring down at a blank screen just willing words to appear as if by magic. It’s so intensely frustrating: The more we encourage our brains to do the task, the more these words seem to abandon us. The...

How to set up a double opt-in subscription form via Mailjet’s API

Deliverability is a pain. We know it. That’s why, here at Sinch Mailjet, we are doing our best to get your emails straight into the inbox, but we need your help as well. We know that you want this too, soyu can consistently generate more visits to your site. While we can...