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The Mailjet Blog
Latest stories by The Sinch Mailjet team
Latest stories by The Sinch Mailjet team
Latest stories by The Sinch Mailjet team
![Illustration of two Greek goddesses in front of a newspaper stand](https://images.ctfassets.net/y6oq7udscnj8/3VVAGTAsRS5aUtwLho02Pv/8539c05758159d36ed4e0bbb96defee9/Email-Marketing-05-newspaper-stand.png?w=2048&h=960&q=50&fm=png)
Email best practices
7 min
All you need to know about newsletter subject lines
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![Hermes and a goddess in an artist loft](https://images.ctfassets.net/y6oq7udscnj8/7aI5NRCCd7jLl2eWTOX2ff/939911b5c23999a4b3e0da2bf63757bb/Email-Design-17-artist-loft.png?w=2048&h=960&q=50&fm=png)
Email best practices
6 min
4 ways to design a newsletter that people will actually read
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![Hermes holding a wrench fixing a server](https://images.ctfassets.net/y6oq7udscnj8/7xpxNgcvKnSRVoifYkZVaT/f9c03a3dc1cc183a50bad7cbb0453fad/MJ-Statistics-10.png?w=2048&h=960&q=50&fm=png)
Marketing
14 min
To zero-party data and beyond: The four types of marketing data
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![Hermes is writing next to a laptop](https://images.ctfassets.net/y6oq7udscnj8/4TBRBbpTogHU8CDxXjQ9Kk/1f7157e7ee3848c7e8c70d0f880de35e/Email_Marketing_2_-_Version_6.png?w=2048&h=960&q=50&fm=png)
Email best practices
20 min
How to plan an effective newsletter strategy to achieve your marketing goals
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![Gods using tools on stack of books](https://images.ctfassets.net/y6oq7udscnj8/1kShQdvewrx6N1ADte8XMj/0dfde2f26d567442fce47ae5141497a7/Technical_Content_4_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
11 min
What is a webhook and why do you need it?
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![Hermes painting Hera posing](https://images.ctfassets.net/y6oq7udscnj8/5IcfREQSABnzEA7aTzV0DO/775627354bcb71ccc802f57020166e9d/Email_Design_4_-_Version_1.png?w=2048&h=960&q=50&fm=png)
Email best practices
6 min
Create the best transactional email with these tips
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![Hermes sends an email from a laptop on a sofa](https://images.ctfassets.net/y6oq7udscnj8/5e0Uxm8vc5G7WhNKQhIHYp/583726443c593ab3585eae4e90ef919b/Email_Design_1_-_Version_8.png?w=2048&h=960&q=50&fm=png)
Email best practices
5 min
5 trusted principles for growth through receipt emails
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![Hermes and a Goddess have a chat in a bedroom](https://images.ctfassets.net/y6oq7udscnj8/YrBmqOqEN67Z0WVXiC2mA/5239828bc70944d6ab3b2db340e34200/Culture_2_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Marketing
7 min
5 books every email marketing professional should read
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![Hermes holds huge magnet](https://images.ctfassets.net/y6oq7udscnj8/5X6b8sdMUefxiDZZyWJTNz/e9202019a064ea5277288aefea385c42/Email_marketing_1_-_Version_9.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
9 min
How to create content when you’re feeling lazy
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![A god holding a mail in front of a cell phone](https://images.ctfassets.net/y6oq7udscnj8/5kHc0yMWWzEhqA4vlsuOUw/a5da515224bad82e11fb3dc3d3a2ccaa/Deliverability_2_-_Version_3.png?w=2048&h=960&q=50&fm=png)
Email best practices
6 min
How transactional emails affect customer engagement levels
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![Hermes and a Goddess shopping in a mall](https://images.ctfassets.net/y6oq7udscnj8/2TVj53TJobqj5a2Kvafw5M/0702894e2b0ce21d3c00497a91fea39d/Black_Friday_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
9 min
8 marketing ideas and best practices for transactional email
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![Two gods decorate a Christmas tree in front of some more decorations](https://images.ctfassets.net/y6oq7udscnj8/33MgSy0zbBR69VNSX2se25/0f9a774b17d0ea80f0fc704e9e13aaef/Holiday_Season_3_-_Version_4.png?w=401&h=188&q=50&fm=png)
Email best practices
6 min
Kick off your holiday email strategy with these 5 ideas
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