Latest stories by The Sinch Mailjet team

Buying email lists doesn’t guarantee improved results
When your business is just starting out, you want to feel as if you’re doing all you can to grow your customer base. Stories like Harry's gathering 100,000 email signups in one week are inspiring, but they can pressure you to frantically check how to grow a contact list...
Read more

Which SMTP port should I use with Mailjet?
Choosing an SMTP port can be tricky. If you’re configuring your email system to send or relay email, you’re probably wondering: “Which SMTP port should I use?” Sounds tough...
Read more

Email marketing psychology: 8 hacks for effective campaigns
We often use shortcuts to make our decisions. Many times, we rely on our emotions while making decisions because it’s not always possible to sit and logically think out every small choice we make in a day. For instance, when going through your inbox, you read only...
Read more

ALT text in email – why is it such an essential feature?
Research shows that visual posts garner 650% higher user engagement than text-only posts. In fact, 67% of consumers prefer detailed, clear images instead of customer reviews or product descriptions. Based on these statistics, it’s safe to say that focusing on...
Read more

How email is significant in modern workplace collaboration
Workplace collaboration is an excellent practice that helps your brand achieve its true potential. By considering input from multiple people, projects become more refined, take less time, and promote inclusivity. Collaboration had a different meaning back in the day...
Read more

Noreply email address: Best practices for your email strategy
Have you ever tried to contact a brand to get them to stop sending you emails, only to get back an automated reply that says your email failed to be delivered? If you have, you’ve met the villain of our story: the noreply email address. Noreply addresses are the brick...
Read more

Millennials and Gen Z: Differences in email marketing
Millennials are growing up! The generation born between 1981 and 1996 is now 26–41. They're starting families and moving forward in their careers. The next generation, Gen Z, encompasses individuals born from 1997 onward, i.e., from kids still in elementary school...
Read more

Email list cleaning: Complete your chores before playtime
If we take a trip down memory lane (some of our lanes might be longer than others), we might remember our parents telling us if we didn't tidy our bedroom or help clean the dishes, we couldn't play with friends or go to a movie. Let's face it, none of us wanted to...
Read more

Thanksgiving Email: Five tips to make your customers feel appreciated
If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread as soon as you started working on your holiday email marketing campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about email when you lose...
Read more

How to code and create an abandoned cart email
Do you ever think about the one that got away? Picture it: You hooked them with an engaging email campaign. Then they clicked through to your online store. They even added items to their cart. And then? They left you in the dust without completing their purchase...
Read more

What is the return-path and why do you need to customize it?
Have you ever heard of a return-path? If you haven’t, maybe you are missing one thing that you...
Read more

Fall marketing campaign ideas to welcome the new season
Autumn is the perfect time of the year to fall back into the habit of email marketing after those long, hot, dog days of summer. However, fall isn't just an opportunity to ramp up your marketing activities in time for the peak holiday season. Fall is itself jam-packed with so...
Read more