Mary Dolan

Hands up if you’ve heard someone talk about email headers, but have no idea what they are. Or even worse, maybe your technical team asked you to send them the full header of your email, and you’re frantically looking for it everywhere. In this post, we’re going to tell...

If you love to travel, you definitely know how it feels when you experience different cultures, traditions, and customs of distinct countries. Of course, sometimes, hopping on a plane and heading to some far-off exotic destination is easier said than done. The COVID-19...

Conversion is the ultimate goal for many areas of life – makeovers, home improvement, science fiction B-movies with creepy body snatchers. One of the places where conversion matters most is the all-important area of email marketing. But how do you optimize these...

We all know the best digital marketing strategies build long-term customer loyalty. After all, what business owner in their right mind wouldn’t want to grow and retain their client...

Email deliverability rules have changed. It’s not a numbers game anymore where more email addresses equal more potential customers. In fact, new laws actually penalize you for sending too many emails that go unopened. Enter the need for an email sunset policy...

Privacy – we all want it, especially as we embrace more and more global technology. When it comes to our emails and other online...

How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries?...

Ah, privacy. No matter who you are or where you live, you probably appreciate its benefits in many areas of life. However, when most people think of...

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of...

By now, we’re all well aware of the effects COVID-19 has had on communication over the past year (and probably sick of most of it). This...

We’ve all been there – struggling to send a perfectly-targeted campaign, trying to figure out which...

Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the...