Author

Mary Dolan

Content Marketer at Mailgun and Mailjet by Sinch

Latest stories by Mary Dolan

Sunset policies in your email program

Email deliverability rules have changed. It’s not a numbers game anymore where more email addresses equal more potential customers. In fact, new laws actually penalize you...

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Hermes asking for directions

How can marketers prepare for Apple Mail Privacy Protection?

Privacy – we all want it, especially as we embrace more and more global technology. When it comes to our emails and other online...

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Hermes and Hera looking at the globe

Spinning the globe: Email engagement habits around the globe

How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries?...

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Hermes protecting the door

Data compliance survey: How seriously are businesses taking data privacy laws?

Ah, privacy. No matter who you are or where you live, you probably appreciate its benefits in many areas of life. However, when most people think of...

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Gods with paintbrush and colored pencils

Top B2C email campaigns and how to optimize them

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of...

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Hermes holding big magnet in front of globe

Email marketing localization: How to optimize your global email strategy

Here's a confession: I'm tired of being at home. Don't get me wrong, I love my city. But not being able to travel to other cities or countries for so long is...

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Hermes takes a picture of a Goddess sitting on the stats in front of some circles

How the COVID-19 pandemic has changed emailing

By now, we’re all well aware of the effects COVID-19 has had on communication over the past year (and probably sick of most of it). This...

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Hermes and a Goddess look at a screen

The top email clients and apps of 2021

We’ve all been there – struggling to send a perfectly-targeted campaign, trying to figure out which...

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Hermes and Hera sitting on some cupcakes

Email marketing best practices to improve your performance

Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the...

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Hermes and a Goddess rehearse in front of people

The path to email engagement in 2021: Key learnings

You spend hours working on a great Valentine’s Day campaign, carefully applying some of the things...

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The benefits of psychographics in your marketing strategy

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts... or...

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Hermes and two other gods share stats on a table

How to craft an awesome content marketing strategy

Now that we’ve made it out of 2020, it may feel like you have renewed energy that you don’t know how...

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