Author

Mary Dolan

Content Marketer at Mailgun and Mailjet by Sinch

Latest stories by Mary Dolan

Hermes and Hera sitting on some cupcakes

Email marketing best practices to improve your performance

Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the...

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Hermes and a Goddess rehearse in front of people

The path to email engagement in 2021: Key learnings

You spend hours working on a great Valentine’s Day campaign, carefully applying some of the things...

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Hermes creating grafic in front of the red mailbox

The benefits of psychographics in your marketing strategy

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts... or...

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Hermes and two other gods share stats on a table

How to craft an awesome content marketing strategy

Now that we’ve made it out of 2020, it may feel like you have renewed energy that you don’t know how...

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Two Gods painting with some brushes

Email design: Trends and best practices

Do you think that designing an email is an art form that is out of your reach? Think again! Email design is all about being familiar with a few basic best...

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Hermes filling up a mailbox

Sender score and email reputation: What are they and how to improve them

Everyone likes good scores, whether they be in sports, video games, or academics...

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Hermes and two other gods share stats in front of a table

Customer journey mapping: Planning campaigns for a better email experience

When it comes to marketing, you’ve probably lost count of how many times you’ve heard the word...

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Hermes pointing on letter, Hera taking notes

7 strategies to improve your customer experience with email

Sometimes email marketing can feel like an ocean of buzzwords from the movie Office Space....

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Hermes and a Goddess unpack shapes in a meeting room

Lead nurturing: All you need to know about closing leads

Many of us know the Glengarry Glen Ross line about sales: “The ABCs of leads—always be closing.” Unfortunately, closing a lead generally...

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Hermes presents stats to Zeus

Understanding inbound marketing

Imagine that you’re trying to pick a movie to watch. You look up “best fantasy films” online and see a movie about a “chamber of secrets”...

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Mother's day gift for Hera with big heart

The best anniversary emails

We all know that anniversaries are important—they mark milestones in relationships both old and new. They are personal and unique,...

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Hermes wearing a mask sits on a sofa and spies emails

Spam traps: What are they and how to avoid them

When it comes to online mail, spam traps can be the bane of many companies’ existence...

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