Content Marketer at Mailgun and Mailjet by Sinch
Latest stories by Mary Dolan
Email marketing best practices to improve your performance
Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the...
The path to email engagement in 2021: Key learnings
You spend hours working on a great Valentine’s Day campaign, carefully applying some of the things...
The benefits of psychographics in your marketing strategy
When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts... or...
How to craft an awesome content marketing strategy
Now that we’ve made it out of 2020, it may feel like you have renewed energy that you don’t know how...
Sender score and email reputation: What are they and how to improve them
Everyone likes good scores, whether they be in sports, video games, or academics...
Customer journey mapping: Planning campaigns for a better email experience
When it comes to marketing, you’ve probably lost count of how many times you’ve heard the word...
7 strategies to improve your customer experience with email
Sometimes email marketing can feel like an ocean of buzzwords from the movie Office Space....
Lead nurturing: All you need to know about closing leads
Many of us know the Glengarry Glen Ross line about sales: “The ABCs of leads—always be closing.” Unfortunately, closing a lead generally...