Mary Dolan

Email design: Trends and best practices

Do you think that designing an email is an art form that is out of your reach? Think again! Email design is all about being familiar with a few basic best...

Sender score and email reputation: What are they and how to improve them

Everyone likes good scores, whether they be in sports, video games, or academics...

Customer journey mapping: Planning campaigns for a better email experience

When it comes to marketing, you’ve probably lost count of how many times you’ve heard the word...

7 strategies to improve your customer experience with email

Sometimes email marketing can feel like an ocean of buzzwords from the movie Office Space....

Lead nurturing: All you need to know about closing leads

Many of us know the Glengarry Glen Ross line about sales: “The ABCs of leads—always be closing.” Unfortunately, closing a lead generally...

Understanding inbound marketing

Imagine that you’re trying to pick a movie to watch. You look up “best fantasy films” online and see a movie about a “chamber of secrets”...

The best anniversary emails

We all know that anniversaries are important—they mark milestones in relationships both old and new. They are personal and unique,...

Spam traps: What are they and how to avoid them

When it comes to online mail, spam traps can be the bane of many companies’ existence...