Author

Mary Dolan

Content Marketer at Mailgun and Mailjet by Sinch

Latest stories by Mary Dolan

Two Gods painting with some brushes

Email design: Trends and best practices

Do you think that designing an email is an art form that is out of your reach? Think again! Email design is all about being familiar with a few basic best...

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Hermes filling up a mailbox

Sender score and email reputation: What are they and how to improve them

Everyone likes good scores, whether they be in sports, video games, or academics...

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Hermes and Zeus have a chat next to a laptop

3 expert strategies to increase your conversion rate

Conversion is the ultimate goal for many areas of life – makeovers, home improvement, science...

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Hermes creating grafic in front of the red mailbox

The art of empathetic email

We’ve all seen them before – those marketing emails that try to be empathetic and genuine, but end up feeling fake and...

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Hermes and two other gods share stats in front of a table

Customer journey mapping: Planning campaigns for a better email experience

When it comes to marketing, you’ve probably lost count of how many times you’ve heard the word...

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Hermes delivers a letter to Hera

Understanding the Gmail automated unsubscribe feature

Ah, email, the final communication frontier. From the early days of AOL to today’s large amount...

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Hermes pointing on letter, Hera taking notes

7 strategies to improve your customer experience with email

Sometimes email marketing can feel like an ocean of buzzwords from the movie Office Space....

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Hermes and a Goddess unpack shapes in a meeting room

Lead nurturing: All you need to know about closing leads

Many of us know the Glengarry Glen Ross line about sales: “The ABCs of leads—always be closing.” Unfortunately, closing a lead generally...

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Hermes presents stats to Zeus

Understanding inbound marketing

Imagine that you’re trying to pick a movie to watch. You look up “best fantasy films” online and see a movie about a “chamber of secrets”...

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Mother's day gift for Hera with big heart

The best anniversary emails

We all know that anniversaries are important—they mark milestones in relationships both old and new. They are personal and unique,...

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Hermes wonders about emails

Email headers: What they are & how to read them

Hands up if you’ve heard someone talk about email headers, but have no idea what that is...

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Hermes wearing a mask sits on a sofa and spies emails

Spam traps: What are they and how to avoid them

When it comes to online mail, spam traps can be the bane of many companies’ existence...

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