
Author
Mary Dolan
Content Marketer at Mailgun and Mailjet by Sinch
Latest stories by Mary Dolan

Email design: Trends and best practices
Do you think that designing an email is an art form that is out of your reach? Think again! Email design is all about being familiar with a few basic best...
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Sender score and email reputation: What are they and how to improve them
Everyone likes good scores, whether they be in sports, video games, or academics...
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3 expert strategies to increase your conversion rate
Conversion is the ultimate goal for many areas of life – makeovers, home improvement, science...
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The art of empathetic email
We’ve all seen them before – those marketing emails that try to be empathetic and genuine, but end up feeling fake and...
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Customer journey mapping: Planning campaigns for a better email experience
When it comes to marketing, you’ve probably lost count of how many times you’ve heard the word...
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Understanding the Gmail automated unsubscribe feature
Ah, email, the final communication frontier. From the early days of AOL to today’s large amount...
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7 strategies to improve your customer experience with email
Sometimes email marketing can feel like an ocean of buzzwords from the movie Office Space....
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Lead nurturing: All you need to know about closing leads
Many of us know the Glengarry Glen Ross line about sales: “The ABCs of leads—always be closing.” Unfortunately, closing a lead generally...
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Understanding inbound marketing
Imagine that you’re trying to pick a movie to watch. You look up “best fantasy films” online and see a movie about a “chamber of secrets”...
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The best anniversary emails
We all know that anniversaries are important—they mark milestones in relationships both old and new. They are personal and unique,...
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Email headers: What they are & how to read them
Hands up if you’ve heard someone talk about email headers, but have no idea what that is...
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Spam traps: What are they and how to avoid them
When it comes to online mail, spam traps can be the bane of many companies’ existence...
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