Beatriz Redondo Tejedor

Anything a company does to promote its products or services can be considered marketing. It might include advertising, selling, or – you guessed it – email. Although social...

Today is so much more than another Tuesday – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of...

Bigger isn’t always better for email marketers – especially when it comes to email file sizes. Trying to stuff large images or send big HTML files can hurt your email engagement...

Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...

It always seems like, as soon as Christmas decorations come down in the stores, the aisles are...

There’s 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here…

To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...

Forget holiday shopping; it's supply chain issues that are making headlines. While email marketers will still mark those big dates in the...

The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much...

The long-used cornerstone for measuring email success – the open rate  – could be in danger as a result of Apple’s changes...

Some things keep coming back faster than you expected them to. As soon as the summer heat starts...

So you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you...