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Beatriz Redondo Tejedor

Head of Content at Mailgun and Mailjet by Sinch

Latest stories by Beatriz Redondo Tejedor

Gods on a soccer field.

7 digital marketing tips for the World Cup

No matter how you feel about sports, no one can deny the pull they have to drive engagement and bring the best (and the worst) out of people. The World Cup 2022 is under a month away, which means in just a few weeks an estimated viewership of 5 billion...

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Hermes and a Goddess shopping in front of a sofa

How to win the crowded Black Friday email inbox

Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year...

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A God and a Goddess decorate a Christmas tree

17 responsive email templates for your holiday campaigns

The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side while designing stunning holiday email templates. But, at the...

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Hermes and a Goddess point to a spooky envelope in front of scary pumpkins

Tips and tricks to create stunning Halloween emails

Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider dog’s. Like most prep, crafting a Halloween email campaign that gives your subscriber...

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Hermes gives a letter to a Goddess

Unsubscribe link: Why you need to include it in all your marketing emails

We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy...

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God watching woman with computer wires

What is an SMTP Relay and why do we use it?

Emailing is hard. It might look easy at first–just write something smart, press Send and wait, right...

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Hermes and Hera take notes

How to create an email newsletter

So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things...

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Greek goddess relaxing by the pool.

Summer email marketing: Best newsletter ideas and subject lines for the summer

Who doesn't love the summer? It’s a great time to kick back and enjoy yourself. For some, summer vibes are all about sipping cocktails by the pool and dancing by the main stage...

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Hermes holding a big magnet in front of the desk

How marketing emails can improve any industry

Anything a company does to promote its products or services can be considered marketing. It might include advertising, selling, or – you guessed it – email. Although social...

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Five Goddesses celebrate International Woman's Day

International Women's Day: How Mailjet's female leaders break the bias

Today is so much more than another Tuesday – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of...

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Hermes with a picture and Hera with a brush

Email file sizes: how big is too big?

Bigger isn’t always better for email marketers – especially when it comes to email file sizes. Trying to stuff large images or send big HTML files can hurt your email engagement...

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Gods on graph with candy sprinkles

How to calculate email marketing ROI

Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...

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