Beatriz Redondo Tejedor
Head of Content at Mailgun and Mailjet by Sinch
Latest stories by Beatriz Redondo Tejedor
Responsive emails: Five things to avoid when writing them
Email marketing is one of the most effective ways to create and maintain relationships with your audience. But when you create an email newsletter to promote your company, it’s essential that recipients can view it clearly, no matter what device they use: a phone...
DKIM setup: How to create, configure, and set up DKIM in 3 easy steps
You didn’t become an email marketer because you wanted to dive into complicated code all day. Ugh. And when you hear all these weird sounding acronyms like DKIM, SPF, and DMARC, your first instinct is probably to run for the hills. But then, when you encounter...
Getting your Super Bowl email marketing strategy right
There’s 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here…
7 tips to create the best Valentine’s Day email marketing campaigns
It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns better be...
The most creative ideas for New Year’s email campaigns
The winter holiday season is over on December 26, right? Well, not quite. Don’t forget about the New Year's optimistic energy! ! Check out these cool email marketing campaign ideas to get your Year of Email off to an excellent start. Not sure what to do? There’s no...
Email marketing trends for 2023
Let’s face it – the world is shaping up to be a complicated place in 2023. With looming threats of a global recession, brands everywhere are bracing themselves for a year of uncertainty and, in some cases, a certain degree of scrappiness in their marketing efforts...
What’s a sustainable alternative to paper receipts?
In a research study, Mailjet found that 15 of the U.K.’s top 30 high street clothing labels fail to offer any kind of e-receipt to customers when shopping within their physical stores. Brands spend at least £32M on printing 11.2B receipts in the U.K. Despite the boom in...
7 digital marketing tips for the World Cup
No matter how you feel about sports, no one can deny the pull they have to drive engagement and bring the best (and the worst) out of people. The World Cup 2022 is under a month away, which means in just a few weeks an estimated viewership of 5 billion...
How to win the crowded Black Friday email inbox
Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year...
17 responsive email templates for your holiday campaigns
The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side while designing stunning holiday email templates. But, at the...
Tips and tricks to create stunning Halloween emails
Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider dog’s. Like most prep, crafting a Halloween email campaign that gives your subscriber...
Unsubscribe link: Why you need to include it in all your marketing emails
We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy...