Beatriz Redondo Tejedor

Author

Beatriz Redondo Tejedor

Head of Content at Mailgun and Mailjet by Sinch

Latest stories by Beatriz Redondo Tejedor

Hermes and a Goddess sort out figures in front of a painter

Responsive emails: Five things to avoid when writing them

Email marketing is one of the most effective ways to create and maintain relationships with your audience. But when you create an email newsletter to promote your company, it’s essential that recipients can view it clearly, no matter what device they use: a phone...

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Hermes delivering letter in front of screens

DKIM setup: How to create, configure, and set up DKIM in 3 easy steps

You didn’t become an email marketer because you wanted to dive into complicated code all day. Ugh. And when you hear all these weird sounding acronyms like DKIM, SPF, and DMARC, your first instinct is probably to run for the hills. But then, when you encounter...

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Gods playing American Football

Getting your Super Bowl email marketing strategy right

There’s 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here…

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Three Gods for a Valentine's Day

7 tips to create the best Valentine’s Day email marketing campaigns

It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns better be...

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Hermes and a Goddess unpack shapes in a meeting room

The most creative ideas for New Year’s email campaigns

The winter holiday season is over on December 26, right? Well, not quite. Don’t forget about the New Year's optimistic energy! ! Check out these cool email marketing campaign ideas to get your Year of Email off to an excellent start. Not sure what to do? There’s no...

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Hermes on a rocket flying over a New Year’s celebration with fireworks

Email marketing trends for 2023

Let’s face it – the world is shaping up to be a complicated place in 2023. With looming threats of a global recession, brands everywhere are bracing themselves for a year of uncertainty and, in some cases, a certain degree of scrappiness in their marketing efforts...

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Hermes and Hera in front of the showroom

What’s a sustainable alternative to paper receipts?

In a research study, Mailjet found that 15 of the U.K.’s top 30 high street clothing labels fail to offer any kind of e-receipt to customers when shopping within their physical stores. Brands spend at least £32M on printing 11.2B receipts in the U.K. Despite the boom in...

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Gods on a soccer field.

7 digital marketing tips for the World Cup

No matter how you feel about sports, no one can deny the pull they have to drive engagement and bring the best (and the worst) out of people. The World Cup 2022 is under a month away, which means in just a few weeks an estimated viewership of 5 billion...

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Hermes and a Goddess shopping in front of a sofa

How to win the crowded Black Friday email inbox

Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year...

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A God and a Goddess decorate a Christmas tree

17 responsive email templates for your holiday campaigns

The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side while designing stunning holiday email templates. But, at the...

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Hermes and a Goddess point to a spooky envelope in front of scary pumpkins

Tips and tricks to create stunning Halloween emails

Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider dog’s. Like most prep, crafting a Halloween email campaign that gives your subscriber...

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Hermes gives a letter to a Goddess

Unsubscribe link: Why you need to include it in all your marketing emails

We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy...

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