Beatriz Redondo Tejedor

So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things...

Who doesn't love the summer? It’s a great time to kick back and enjoy yourself. For some, summer vibes are all about sipping cocktails by the pool and dancing by the main stage...

Anything a company does to promote its products or services can be considered marketing. It might include advertising, selling, or – you guessed it – email. Although social...

Today is so much more than another Tuesday – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of...

Bigger isn’t always better for email marketers – especially when it comes to email file sizes. Trying to stuff large images or send big HTML files can hurt your email engagement...

Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...

To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...

Forget holiday shopping; it's supply chain issues that are making headlines. While email marketers will still mark those big dates in the...

The long-used cornerstone for measuring email success – the open rate  – could be in danger as a result of Apple’s changes...

Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital...

The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the...

Mother’s Day is coming, and we’re hoping for a bit of a change this year (like being able to see our moms in person). But some things never...