
Author
Beatriz Redondo Tejedor
Head of Content at Mailgun and Mailjet by Sinch
Latest stories by Beatriz Redondo Tejedor

How to create an email newsletter
So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things...
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Summer email marketing: Best newsletter ideas and subject lines for the summer
Who doesn't love the summer? It’s a great time to kick back and enjoy yourself. For some, summer vibes are all about sipping cocktails by the pool and dancing by the main stage...
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How marketing emails can improve any industry
Anything a company does to promote its products or services can be considered marketing. It might include advertising, selling, or – you guessed it – email. Although social...
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International Women's Day: How Mailjet's female leaders break the bias
Today is so much more than another Tuesday – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of...
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Email file sizes: how big is too big?
Bigger isn’t always better for email marketers – especially when it comes to email file sizes. Trying to stuff large images or send big HTML files can hurt your email engagement...
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How to calculate email marketing ROI
Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...
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Top email marketing trends for 2022
To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...
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How email helps solve holiday shopping supply chain issues
Forget holiday shopping; it's supply chain issues that are making headlines. While email marketers will still mark those big dates in the...
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Apple Mail demographics: What it means for email marketers
The long-used cornerstone for measuring email success – the open rate – could be in danger as a result of Apple’s changes...
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Accessibility testing tools: Top options for marketing teams
Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital...
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Apple Mail Privacy Protection: Is email marketing dying again?
The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the...
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The best Mother’s Day email campaigns
Mother’s Day is coming, and we’re hoping for a bit of a change this year (like being able to see our moms in person). But some things never...
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