Author
Beatriz Redondo Tejedor
Beatriz Redondo Tejedor is the Sr. Manager of Brand and Content Marketing at Sinch Email. She is our content marketing leader, resident Ravenclaw, and strategy developer for our growing global content team and brands. She writes about the ins and outs of email, and the cultural and business impact of developing policies.
Latest stories by Beatriz Redondo Tejedor
Responsive emails: Five things to avoid when writing them
Email marketing is one of the most effective ways to create and maintain relationships with your audience. But when you create an email newsletter to promote your company, it’s essential that recipients can view it clearly, no matter what device they use: a phone...
Read more
DKIM setup: How to create, configure, and set up DKIM in 3 easy steps
You didn’t become an email marketer because you wanted to dive into complicated code all day. Ugh. And when you hear all these weird sounding acronyms like DKIM, SPF, and DMARC, your first instinct is probably to run for the hills. But then, when you encounter...
Read more
The most creative ideas for New Year’s email campaigns
The winter holiday season is over on December 26, right? Well, not quite. Don’t forget about the New Year's optimistic energy! ! Check out these cool email marketing campaign ideas to get your Year of Email off to an excellent start. Not sure what to do? There’s no...
Read more
Email marketing trends for 2023
Let’s face it – the world is shaping up to be a complicated place in 2023. With looming threats of a global recession, brands everywhere are bracing themselves for a year of uncertainty and, in some cases, a certain degree of scrappiness in their marketing efforts...
Read more
What’s a sustainable alternative to paper receipts?
In a research study, Mailjet found that 15 of the U.K.’s top 30 high street clothing labels fail to offer any kind of e-receipt to customers when shopping within their physical stores. Brands spend at least £32M on printing 11.2B receipts in the U.K. Despite the boom in...
Read more
7 digital marketing tips for the World Cup
No matter how you feel about sports, no one can deny the pull they have to drive engagement and bring the best (and the worst) out of people. The World Cup 2022 is under a month away, which means in just a few weeks an estimated viewership of 5 billion...
Read more
Summer email marketing: Best newsletter ideas and subject lines for the summer
Who doesn't love the summer? It’s a great time to kick back and enjoy yourself. For some, summer vibes are all about sipping cocktails by the pool and dancing by the main stage...
Read more
How marketing emails can improve any industry
Anything a company does to promote its products or services can be considered marketing. It might include advertising, selling, or – you guessed it – email. Although social...
Read more
How to calculate email marketing ROI
Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...
Read more
Top email marketing trends for 2022
To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...
Read more
How email helps solve holiday shopping supply chain issues
Forget holiday shopping; it's supply chain issues that are making headlines. While email marketers will still mark those big dates in the...
Read more