Beatriz Redondo Tejedor

Author

Beatriz Redondo Tejedor

Head of Content at Mailgun and Mailjet by Sinch

Latest stories by Beatriz Redondo Tejedor

Hermes and Hera take notes

How to create an email newsletter

So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things...

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Greek goddess relaxing by the pool.

Summer email marketing: Best newsletter ideas and subject lines for the summer

Who doesn't love the summer? It’s a great time to kick back and enjoy yourself. For some, summer vibes are all about sipping cocktails by the pool and dancing by the main stage...

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Hermes holding a big magnet in front of the desk

How marketing emails can improve any industry

Anything a company does to promote its products or services can be considered marketing. It might include advertising, selling, or – you guessed it – email. Although social...

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Five Goddesses celebrate International Woman's Day

International Women's Day: How Mailjet's female leaders break the bias

Today is so much more than another Tuesday – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of...

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Hermes with a picture and Hera with a brush

Email file sizes: how big is too big?

Bigger isn’t always better for email marketers – especially when it comes to email file sizes. Trying to stuff large images or send big HTML files can hurt your email engagement...

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Gods on graph with candy sprinkles

How to calculate email marketing ROI

Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...

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Hermes rides a firework next to a Goddess in front of a night sky with more fireworks

Top email marketing trends for 2022

To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...

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Hermes riding Santa's sleigh in front of presents

How email helps solve holiday shopping supply chain issues

Forget holiday shopping; it's supply chain issues that are making headlines. While email marketers will still mark those big dates in the...

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Gods with glasses and woodframe whiteboard

Apple Mail demographics: What it means for email marketers

The long-used cornerstone for measuring email success – the open rate  – could be in danger as a result of Apple’s changes...

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Hermes paints a Goddess on top of pink and blue

Accessibility testing tools: Top options for marketing teams

Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital...

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Hermes thinking about spam

Apple Mail Privacy Protection: Is email marketing dying again?

The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the...

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Mother's day gift for Hera with big heart

The best Mother’s Day email campaigns

Mother’s Day is coming, and we’re hoping for a bit of a change this year (like being able to see our moms in person). But some things never...

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