Author
Beatriz Redondo Tejedor
Beatriz Redondo Tejedor is the Sr. Manager of Brand and Content Marketing at Sinch Email. She is our content marketing leader, resident Ravenclaw, and strategy developer for our growing global content team and brands. She writes about the ins and outs of email, and the cultural and business impact of developing policies.
Latest stories by Beatriz Redondo Tejedor
Apple Mail demographics: What it means for email marketers
The long-used cornerstone for measuring email success – the open rate – could be in danger as a result of Apple’s changes...
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Accessibility testing tools: Top options for marketing teams
Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital...
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Apple Mail Privacy Protection: Is email marketing dying again?
The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the...
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The best Mother’s Day email campaigns
Mother’s Day is coming, and we’re hoping for a bit of a change this year (like being able to see our moms in person). But some things never...
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Top email marketing trends for 2021
Yes… It is that time of the year again. It’s time to look ahead and start planning for 2021 and we’ve got...
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Emailing for the banking industry: Data privacy and deliverability
Emailing has proven very effective in virtually every industry right across the board. This is especially true in the financial and governmental sector, where...
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Email marketing trends for 2020
Here we go again: It’s the end of the year, and it’s time to look at Email Marketing Trends for 2020....
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Marketers opting for homebuilt tech despite strain on team
Marketers reported that, on average, they lose 13.8 hours per week on their homemade technology...
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