Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

WYSIWYG editor

A What You See Is What You Get (WYSIWYG) editor, is an editing software that allows users to edit content on a website and check the preview simultaneously. This eliminates the need to experiment with different HyperText Markup Language (HTML) and Cascading Style Sheet (CSS) codes.

Traditionally, editors were required to open a preview window after saving their changes to review their updates. However, a WYSIWYG editor has simplified the entire process by letting designers watch their changes in real-time.