Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Welcome email

Welcome emails are sent immediately after recipients subscribe to a new list or make their first purchase from a company. These emails have a high open rate, making them essential for a positive first impression and long-lasting customer relationship. And because they’re automatically sent, they save email marketers precious time.

Email marketers should write welcome emails that introduce their company while thanking the customers for their business. Personalizing these messages further builds rapport.

Previous term

WYSIWYG editor

Next term

White paper