Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Variables (for personalization)

Variables (for personalization) are fields email marketers can adjust based on user data like name, website, contact details, email address, location, and unique attributes, like their interests, buying history, and preferences. Companies use these in marketing emails to add a personal touch and enhance the user experience.

These personalization techniques help a marketing email persuade recipients to seek more information about a product, join a mailing list, or purchase a product. Harness the power of coding to make personalizing simpler or seek third-party software to customize content according to users’ needs.

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