Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

White paper

A white paper is a document that publishes accurate information about pressing issues with opinions of the issuing body and research data in the form of graphs and numbers. Brands also publish to provide benefits of their products or services that have been already launched or are soon-to-be launched. Through this, they persuade potential or existing customers or investors. It often shows research data with charts and graphs, emphasizes why a company or organization’s solution is superior to others on the market, and usually takes place between companies and wholesalers or wholesalers and retailers. The different types of white papers include problem/solution, backgrounders, and numbered lists.

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