Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

A/B testing

A/B testing is a technique to compare results between two versions of something, which could be website design, app layouts, or marketing emails. In A/B tests, one element is altered between both versions – like a differently placed CTA or new color palette. These tests help designers and developers compare which design will perform better based on real statistics.

For email marketers, A/B testing lets them refine emails based on data to better  reach their targets. Testing takes the guesswork out of creating compelling marketing emails.

A/B testing tools provide data on open rates and click-throughs for various subject lines, calls-to-action (CTAs), and types of content. Check out Mailjet’s A/B Testing tool to optimize your emails and improve your email campaigns.

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