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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

VIP marketing

A VIP marketing strategy rewards long-term customers with special discounts and perks, increases brand awareness, and helps build customer loyalty. While the abbreviation VIP means very important person, it depends on the context. In the world of email marketing, VIPs are repeat customers who constantly buy from and engage with a brand.

VIP advertising incentivizes customer purchases by elevating their tier in a loyalty program and offering them increased benefits, like larger discounts during sales or free shipping, motivating consumers to strive for the top tier and making them feel exclusive.