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Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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SMS promotion

SMS promotions send marketing communications to potential customers via text messages, like welcome texts, status updates, verification codes, and booking confirmations. These can be particularly effective marketing tools, as recipients mostly have their cell phones with them most of the time.

Brands can develop SMS marketing strategies that are budget-friendly and easy to navigate.

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