Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

SMART goals

SMART goals provide a detailed description of how to achieve targets. The acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound.

Companies and individuals looking to set SMART goals must prepare a detailed plan thoroughly explaining each element to illustrate how they’ll achieve an outcome. Once that’s set, companies can use specific metrics to track results.