Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Responsive email template

A responsive email template is an email layout that loads on all types of devices, including laptops, cell phones, and tablets. It ensures recipients can view marketing emails without any obstacles by automatically adjusting to various screen sizes and devices. Some companies provide free templates that already have elements built-in like text fields and a clear call-to-action (CTA).

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Referral