Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

RSS campaigns

A Really Simple Syndication (RSS) campaign is a feature that enables brands to send automated newsletters to consumers that contain links to recently published content like blogs or articles and important business updates. When a new post or article is published, it’s automatically sent at the frequency a marketer chooses. Businesses send these company updates via a list from their RSS feed subscribers.

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