Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.


Referral marketing seeks to boost sales through customer recommendations and conversations, spreading the word about a company’s products and services. It’s a cost-effective way to drive conversions, increase brand awareness, and reach sales targets.

A referral marketing strategy centers around loyal customers that advocate for a brand and share their experiences. Referred leads have higher conversion rates than those obtained via other avenues, which is why brands should design a thorough strategy to obtain and use referrals.

As a part of referral marketing, brands give away products to earn the trust of new customers, ask customers to become an influencer, or provide rewards to those who share positive reviews.