Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.


Psychographics are a customer's unique cognitive and psychological qualities like ideals, goals, and attitude that paint a comprehensive picture of their personality. This helps email marketers gain a deeper understanding of customers’ unique identities, points of view, and needs to better personalize content and calls-to-action (CTAs). This helps them trigger the feeling of exclusivity in recipients, encouraging them to make a purchase and become loyal customers.

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