Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Multichannel marketing

Multichannel marketing uses various channels like direct mail, social media, and email to connect with customers and describe the benefits of a product or service. Companies use a mixed approach to reach more people, increase their brand awareness, and boost conversions.

A multichannel marketing strategy fosters customer relationships and builds brand loyalty over the long term by understanding consumers’ attributes and preferred channels. Instead of limiting a brand’s reach to one channel, multichannel marketing exposes a campaign to more potential customers. Picking a multichannel marketing platform that facilitates campaign management and analytical tools helps optimize communications by providing accurate metrics.

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