Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.


Email newsletters market a company’s products and services, driving sales and building brand awareness. They’re also an excellent way to maintain customer relationships.

To create an appealing design, personalize the newsletter for your target audience, including personal details like someone’s name, age, location, and particular interests. This is a great way to build a connection and work toward retaining a long-term customer. When designing newsletters, rely on responsive email newsletter templates so users can view these emails on any device, whether a phone, laptop, or tablet.