Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Integrated marketing plan

An integrated marketing plan conveys brand identity to consumers through email, social media, packaging (logo or colors), and print media, enabling them to recognize a brand. It involves defining the company goals, setting key performance indicators (KPIs), citing buyer persona, and selecting marketing channels.

The marketing department can prepare an integrated marketing plan and program by syncing marketing across many channels. By maintaining consistency in graphics, fonts, and language, brands focus on communicating with their target audience. These unified efforts offer potential customers a comprehensive picture of their brand.

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