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Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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KPI

A key performance indicator (KPI) measures a company’s progress toward reaching specific targets, like revenue, profit margin, job satisfaction, customer satisfaction, and others. While some of these metrics only consider business performance, others analyze individual and departmental statistics.

KPIs also provide accurate data on employee engagement by determining the company’s efforts toward diversity and inclusion, team goals, and objectives. This instills a sense of purpose within a company’s culture and creates an engaged workforce. Companies also leverage KPIs to challenge employees to strive for goals, which boosts their zest to work and leads to improved employee performance.

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