Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Integrated marketing

Integrated marketing seeks to merge a company’s promotions and ads across multiple channels so customers can easily identify a brand through consistent messaging.

An integrated marketing campaign can also save companies money by concentrating on a specific message across all channels. They can revamp the message through the use of consistent colors, graphics, and themes to create a memorable presence.

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