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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Email subject line

The email subject line is the first piece of text recipients view in an email and is visible in the inbox. It determines if recipients open an email or not. Email marketers have many best practices they should follow when writing subject lines, like being concise, asking questions, and announcing something.

Marketing professionals looking for inspiration or guidance when writing a compelling subject line can sign up for an email subject line generator. These templates for email subject lines can help boost both their open and conversion rates.