Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Email template

An email template simplifies the creation of appealing marketing emails by providing an outline that senders tailor to their specific needs. Rather than spending hours designing a template that loads on multiple devices or has a visual appeal, marketers use an HTML email template with those elements already in place, saving them time, money, and resources.

When a company wants to remind a customer of its brand, it uses a follow-up template, while ecommerce brands leverage an abandoned cart email template to remind their customers to buy the products added to their carts. These templates streamline customer engagement and save marketing teams time.