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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Email list

An email list is the directory of contacts companies use to send marketing materials. Companies should seek to grow their respective email lists over time and periodically clean it to remove inactive contacts to improve the reach of their marketing campaigns. With email marketing’s excellent return on investment (ROI), having a solid list is an essential part of the equation. Something to always keep in mind: never buy an email list online, as it neither complies with email best practices nor is supported by inbox service providers (ISPs).

Email marketers building their email lists should use a reputable email service provider (ESP) and regularly update client email addresses to avoid landing in the spam folder.

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Email leads