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Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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Email marketing

Email marketing uses electronic communications to advertise a company’s products and services and increase brand awareness. These emails target groups of people, usually in the same target audience, to send any type of commercial message. A good email marketing strategy has the potential to drastically increase sales and turn new customers into loyal advocates.

Platforms like Mailjet make that easy by allowing you to analyze open rates and click-throughs, target specific users, and expedite the creation of professional-looking templates.

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Email list