Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Email footer

An email footer is found at the end of an email and  usually contains contact and legal information and summarizes a brand’s identity. Footers aim to create an even stronger impression with graphics positioned below contact information to emphasize topics like offers or events.

Marketing professionals seeking inspiration to design email footers can generate a free one with online tools. Check out Mailjet’s Email Editor to create attractive email footers in HTML.

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