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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Email fatigue

Email fatigue occurs when subscribers no longer interact with your marketing emails, causing reduced open rates, click-throughs, and website visits. That can happen due to irrelevant content, frequent emails, or changes in a subscriber’s interests. To avoid email fatigue, email marketing professionals must maintain email list hygiene.

Regularly cleaning your email list ensures only interested subscribers receive your messages, improving the chances of a click-through or sale. You can do that by removing subscribers who haven’t engaged with your content for some time. Other ways to reduce email fatigue include sending consistent content to increase name recognition and analyzing data to ensure you message the correct target audience.

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