Email marketing terms
Stay current and expand your digital marketing knowledge with our list of common email marketing terms.
Direct mail advertising
Direct mail advertising is the process of sending printed materials like flyers, postcards, and catalogs to people’s mailboxes while sharing the benefits of a product or service. While digital marketing is increasingly prevalent, direct mail advertising is an excellent avenue for building brand awareness.
Brands should create highly efficient campaigns by researching and determining their audience to appeal to as many target members as possible before sending out direct mail advertising materials to drive the maximum conversions.