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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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Digital media

Digital media is any electronic media that facilitates content creation, viewing, and distribution. Brands leverage digital media to promote products and services, communicate with potential and existing customers, and more. This includes videos, audio, and static posts, which are easier to appeal to prospects and turn them into buyers than written content.

There are three types of digital media, which are:

  • Earned media: This involves organically reaching the audience by ranking in top search results.

  • Owned media: This includes a brand’s investment in generating and promoting content on its own digital platforms like YouTube, Instagram, and Facebook.

  • Paid media: This involves promoting the business by paying media to feature in ads displayed on search engines and social media channels.