Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Digital marketing

Digital marketing is the use of online avenues like social media, email marketing, and search engines to market to a target audience. Marketing campaigns often span all digital channels for maximum reach. This allows companies to reach wider audiences than traditional forms of marketing like print media or physical mail.

Email marketers should consider their target audience’s attributes and interests before tailoring a digital marketing campaign. Companies can adjust their digital marketing campaigns quickly and easily to better meet customer needs or trends.