Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Dedicated IP

A dedicated IP address protects a company’s network from outside threats. It prevents external entities from accessing email marketers’ work and content, acting as an extra layer of security. IP addresses are a series of numbers computers use when connected to a network. These addresses are how computers interact with each other.

A dedicated IP for VPN (virtual private network) routes web traffic through its own server instead of competing for bandwidth on a shared IP server and encrypts data to ensure privacy.

Email marketers working remotely can also access the company network through a VPN with IP address, letting them safely view projects wherever they may be.

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