Email marketing terms
Stay current and expand your digital marketing knowledge with our list of common email marketing terms.
A dedicated IP address protects a company’s network from outside threats. It prevents external entities from accessing email marketers’ work and content, acting as an extra layer of security. IP addresses are a series of numbers computers use when connected to a network. These addresses are how computers interact with each other.
A dedicated IP for VPN (virtual private network) routes web traffic through its own server instead of competing for bandwidth on a shared IP server and encrypts data to ensure privacy.
Email marketers working remotely can also access the company network through a VPN with IP address, letting them safely view projects wherever they may be.