Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.


A conversion is when the recipient of a marketing communication follows through on a call-to-action (CTA) provided in emails, paid advertisements, or social media posts. Email marketers have the flexibility to choose from a wealth of strategies, like market segmentation and email list hygiene, to convert leads into loyal customers. Not only does this boost sales, but it helps retain customers.

Additional ways to improve conversion rates consist of A/B testing, landing page refinement, and site navigation upgrading.

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