Email marketing terms
Stay current and expand your digital marketing knowledge with our list of common email marketing terms.
A conversion percentage is the proportion of users taking action on a website. It’s expressed as a percentage and accounts for the total number of users who made a purchase divided by the total number of website visits, multiplied by 100. Here’s how:
(Total number of consumers / Total number of website visits) * 100 = Conversion percentage
For example, if 100,000 recipients visit a website in one month and 2,000 buy a product or service, the conversion percentage will be 2%.
(2,000 / 100,000) * 100 = 2%
While the average conversion percentage differs by year and country, companies often optimize them for maximum turnover through a homepage, a pricing page, and mainly, a blog.