Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Conversion percentage

A conversion percentage is the proportion of users taking action on a website. It’s expressed as a percentage and accounts for the total number of users who made a purchase divided by the total number of website visits, multiplied by 100. Here’s how:

(Total number of consumers / Total number of website visits) * 100 = Conversion percentage

For example, if 100,000 recipients visit a website in one month and 2,000 buy a product or service, the conversion percentage will be 2%.

(2,000 / 100,000) * 100 = 2%

While the average conversion percentage differs by year and country, companies often optimize them for maximum turnover through a homepage, a pricing page, and mainly, a blog.

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