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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.


Copywriting is a type of marketing content designed to persuade an audience to take action. To promote products or services, brands hire copywriters who draft fresh, catchy content for product description, marketing channels, and blogs.

In email copywriting, copywriters leverage personalization to appeal to an email list’s emotions. While various copywriting examples appeal to, like enticing email subject lines or FOMO (fear of missing out), they all feature a distinct call-to-action (CTA).

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