Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Content marketing strategy

A content marketing strategy uses various forms of media – like videos, podcasts, or blogs – to help a company reach sales targets and increase conversions. This content aims to generate curiosity or introduce potential customers to a brand. Companies tailor their content marketing strategies by thoroughly researching and understanding their target audience, but they must first have a framework in place to optimize their strategies and achieve their desired results.

Some email marketers use a content marketing strategy template as a starting point. This provides them an outline of different areas like the target audience (demographic- or psychographic-based segmentation), types of content used (static posts or animated images), and brand voice.