Playbook
Enrich your contact list
Building your mailing list is the first step in creating an effective email strategy. Find tactics to enrich your contact list and develop an engaged audience.
Difficulty:
Beginner
Intermediate
Advanced

Include subscription forms on your website
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Implement email address validation at point of collection
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Create premium downloadable resources
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Use pop-up forms to capture users visiting your website
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Create and share a specific subscription landing page
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Leverage in-store promotion to convert customers
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Make the most of social media ads
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Launch appealing social media contests
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Provide email sign up offers to your subscribers
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Promote your newsletter over support channels
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