Playbook

Enrich your contact list

Building your mailing list is the first step in creating an effective email strategy. Find tactics to enrich your contact list and develop an engaged audience.

Difficulty:

Beginner

Intermediate

Advanced

subscription-forms

Include subscription forms on your website

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email-validation

Implement email address validation at point of collection

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premium-resources

Create premium downloadable resources

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pop-up-forms

Use pop-up forms to capture users visiting your website

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subscription-landing-page

Create and share a specific subscription landing page

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in-store-promotion

Leverage in-store promotion to convert customers

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social-media-ads

Make the most of social media ads

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social-media-contests

Launch appealing social media contests

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email-sign-up-offers

Provide email sign up offers to your subscribers

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support-channels

Promote your newsletter over support channels

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Have tactic ideas? Submit a tactic!

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Want to know more about how you can apply these email growth tactics to your business? 

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