Playbook

Increase your open rates

Recipients' inboxes are getting more and more cluttered. Find tactics to stand out in these crowded inboxes and increase open rates.

Difficulty:

Beginner

Intermediate

Advanced

email-ab-testing

Use email A/B testing to test your pre-open elements

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email-segmentation

Better target your contacts with email segmentation

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best-time-to-send-email

Make sure to find the best time to send emails

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double-opt-in

Implement a double opt-in process to confirm interest

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buying-email-marketing-lists

Avoid buying email marketing lists

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email-subject-lines

Write effective email subject lines

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email-preheader

Make the most of your email preheader

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email-sender

Gain trust with recognizable email sender information

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email-list-hygiene

Maintain your email list hygiene

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email-marketing-statistics

Track your email marketing statistics

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Have tactic ideas? Submit a tactic!

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Want to know more about how you can apply these email growth tactics to your business? 

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