Playbook
Increase your open rates
Recipients' inboxes are getting more and more cluttered. Find tactics to stand out in these crowded inboxes and increase open rates.
Difficulty:
Beginner
Intermediate
Advanced

Use email A/B testing to test your pre-open elements
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Better target your contacts with email segmentation
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Make sure to find the best time to send emails
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Implement a double opt-in process to confirm interest
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Avoid buying email marketing lists
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Write effective email subject lines
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Make the most of your email preheader
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Gain trust with recognizable email sender information
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Maintain your email list hygiene
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Track your email marketing statistics
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