Playbook
Increase your click rates
Conversion is usually the ultimate goal of sending an email. Find tactics to optimize your email content in order to boost click rates and better convert subscribers.
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Difficulty:
Beginner
Intermediate
Advanced
Beginner
Insert effective calls-to-action in emails
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Intermediate
Insert dynamic content in emails based on segments
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Advanced
Optimize clickable elements with A/B testing email
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Beginner
Ask for feedback for a better email content assessment
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Advanced
Include interactive content within your emails
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Intermediate
Maintain brand consistency across your emails
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Beginner
Insert special email discounts in your campaigns
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Intermediate
Make the most of your campaign comparison
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Intermediate
Use responsive email templates
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Beginner
Add social media buttons in your emails
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