Playbook

Increase your click rates

Conversion is usually the ultimate goal of sending an email. Find tactics to optimize your email content in order to boost click rates and better convert subscribers.

Difficulty:

Beginner

Intermediate

Advanced

call-to-action-emails

Insert effective calls-to-action in emails

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dynamic-content-emails

Insert dynamic content in emails based on segments

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ab-testing-email

Optimize clickable elements with A/B testing email

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email-content-assessment

Ask for feedback for a better email content assessment

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interactive-content

Include interactive content within your emails

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brand-consistency

Maintain brand consistency across your emails

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email-discount

Insert special email discounts in your campaigns

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campaign-comparison

Make the most of your campaign comparison

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responsive-email-templates

Use responsive email templates

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social-media-buttons-email

Add social media buttons in your emails

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Have tactic ideas? Submit a tactic!

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Want to know more about how you can apply these email growth tactics to your business? 

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