Playbook
Improve your deliverability
Deliverability is one of the main barriers to effective marketing. Find tactics to improve your deliverability to avoid the spam folder and land in the inbox.
Difficulty:
Beginner
Intermediate
Advanced

Ensure your domain authentication with SPF and DKIM
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Regularly proceed to your email list cleaning
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Implement an email validation service in real-time
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Optimize your reputation with a dedicated IP
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Use a double opt-in form when collecting email addresses
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Do not use borrowed or purchased email lists
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Make sure to optimize your email content for deliverability
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Maintain a consistent email frequency for your sending
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Pre-test your campaigns with an inbox placement tool
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Carefully define your sender address
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