Playbook

Improve your deliverability

Deliverability is one of the main barriers to effective marketing. Find tactics to improve your deliverability to avoid the spam folder and land in the inbox.

Difficulty:

Beginner

Intermediate

Advanced

domain-authentication

Ensure your domain authentication with SPF and DKIM

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email-list-cleaning

Regularly proceed to your email list cleaning

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email-validation

Implement an email validation service in real-time

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dedicated-ip

Optimize your reputation with a dedicated IP

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double-opt-in-form

Use a double opt-in form when collecting email addresses

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purchased-email-lists

Do not use borrowed or purchased email lists

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email-content

Make sure to optimize your email content for deliverability

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email-frequency

Maintain a consistent email frequency for your sending

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inbox-placement

Pre-test your campaigns with an inbox placement tool

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sender-address

Carefully define your sender address

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Have tactic ideas? Submit a tactic!

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Want to know more about how you can apply these email growth tactics to your business? 

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