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Playbook

Improve your deliverability

Deliverability is one of the main barriers to effective marketing. Find tactics to improve your deliverability to avoid the spam folder and land in the inbox.

Difficulty:

Beginner

Intermediate

Advanced

domain-authentication

Advanced

Ensure your domain authentication with SPF and DKIM

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email-list-cleaning

Intermediate

Regularly proceed to your email list cleaning

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email-validation

Advanced

Implement an email validation service in real-time

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dedicated-ip

Intermediate

Optimize your reputation with a dedicated IP

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double-opt-in-form

Intermediate

Use a double opt-in form when collecting email addresses

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purchased-email-lists

Beginner

Do not use borrowed or purchased email lists

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email-content

Beginner

Make sure to optimize your email content for deliverability

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email-frequency

Intermediate

Maintain a consistent email frequency for your sending

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inbox-placement

Intermediate

Pre-test your campaigns with an inbox placement tool

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sender-address

Beginner

Carefully define your sender address

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Have tactic ideas? Submit a tactic!

Want to know more about how you can apply these email growth tactics to your business? 

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