Marketing

SMS and email marketing: Comparing communication channels

What do you check more often... your email inbox or your text messages? What’s the best way to reach customers and prospects with marketing messages? How do you think other people prefer to hear from brands? We’re willing to bet that the answers to questions...

Storytelling in marketing: Make your customer the hero [Infographic]

Most of us already know that there are some major benefits to using storytelling in marketing. However, we’ve all heard some really good stories as well as stories that bore us to death. So, what are the secret ingredients for a powerful and persuasive marketing...

Why green marketing strategies are good for business [Infographic]

There are plenty of marketers out there who care a whole lot about the environment and protecting the planet. Those same marketers are smart enough to know that many...

Multivariate testing: What is it and how to use it

So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...

Conversational customer engagement and the future of email

We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement...

Green marketing: What it is and what you can do

Another Earth Day has come and gone. But with the health and future of our planet in question, it feels much more serious in recent years. It’s no longer just a feel-good...

What is CRM? A comprehensive guide to CRM marketing

Customers interact with your brand more than you may realize. Whether it's visiting web pages, subscribing to...

Digital marketing 101: How to build your digital marketing strategy from scratch

Digital marketing is such a broad subject that university students spend up to five years studying it. The internet can seem overwhelming...

How can you measure and improve customer satisfaction?

How many times have you come across a comment online complaining about a product or company? As consumers, these reviews can be...

7 referral marketing strategies to boost sales in 2021

It’s hard to beat the effectiveness of a happy customer referring you to a colleague, friend, or family member...

The benefits of psychographics in your marketing strategy

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts... or...

How to craft an awesome content marketing strategy

Now that we’ve made it out of 2020, it may feel like you have renewed energy that you don’t know how...