Mailjet Blog
Marketing
Everything you need to start building connections that matter.

7 referral marketing strategies to boost sales in 2021
It’s hard to beat the effectiveness of a happy customer referring you to a colleague, friend, or family member...
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The benefits of psychographics in your marketing strategy
When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts... or...
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How to craft an awesome content marketing strategy
Now that we’ve made it out of 2020, it may feel like you have renewed energy that you don’t know how...
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Top marketing trends from industry experts for 2021
Would you be shocked if we confessed that we’ve never been more excited to be leaving a year...
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7 unique ways Instagram and email marketing work together
When it comes to marketing, email is perceived as an old-school marketing tactic while...
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Customer journey mapping: Planning campaigns for a better email experience
When it comes to marketing, you’ve probably lost count of how many times you’ve heard the word...
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Lead generation: 3 ways to generate leads in 2020
There are two kinds of people in the world. Those who go all out in their effort to get the job done, and...
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The basics of growth marketing
Sometimes, marketing terms can feel like a bad Hollywood screenwriter’s idea of meaningful...
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Lead nurturing: All you need to know about closing leads
Many of us know the Glengarry Glen Ross line about sales: “The ABCs of leads—always be closing.” Unfortunately, closing a lead generally...
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Understanding inbound marketing
Imagine that you’re trying to pick a movie to watch. You look up “best fantasy films” online and see a movie about a “chamber of secrets”...
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Creating a strong video marketing strategy
Video marketing is one of the most powerful ways to connect to customers online. Especially...
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2018’s best podcast episodes for email marketers
In an age of tweets, memes and fast fact overload, there’s something refreshing about...
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Top 5 online collaboration tools for teams
One of the exciting parts about Mailjet is the fact that everyday we get to work with colleagues all around the world, from Ho Chi Minh, to...
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The state of collaboration in the workplace
Marketing teams have undergone significant changes in recent years. 82% of marketers have...
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How email can make up for declining organic Facebook reach
If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement...
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3 ways transactional SMS will take your email even further
Ding ding, you received an SMS. How long did it take you to open it? If you’re like 90% of the world, you probably read the message within...
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How to use Facebook Messenger chatbots to boost your marketing efforts
Many marketers view chatbots as an alternative to email, with some even proclaiming chatbots as the “death of email.”...
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Are marketers forgetting younger generations act differently?
This post was first published on Voxburner, in the run up to their YMS event in London. YMS is...
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Tackling ‘The Coding Gap’, one integration at a time...
In December, we gave you the Christmas present you were all dying to receive… we integrated...
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Addressing the Coding Gap: A research report
In January 2017, Mailjet commissioned a new piece of research to understand the ‘Coding...
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Mailjet’s best marketing moments of 2016
Let’s face it: 2016 has definitely been one for the history books. The unexpected has become...
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Marketing to the over 55s: A research report
In September 2016, Mailjet commissioned a new piece of research to understand how...
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Consumers reveal how brands are missing the communication mark: A research report
In July 2016, Mailjet commissioned a new piece of research to understand how consumers in...
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Infographic: How to maintain customer engagement over the summer
It’s that time of the year again: offices are emptier than a hermit’s address book, while beaches...
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