Marketing

Permission-based marketing: Are your messages anticipated, personal, and relevant?

It’s been 25 years since pioneering digital marketers defined email marketing as we know it. Permission-based marketing practices set the standard for how brands communicate with customers and prospects. Of course, it’s easy to say your email strategy follows the...

How to write AI prompts for your email marketing campaigns

At this point you’re probably familiar with AI-powered copy generators such as OpenAI ChatGPT, Gemini, and Sinch Mailjet’s AI Tool. You might have even had the chance to experiment with them yourself, perhaps creating different subject line ideas or CTAs...

100+ Mother’s Day email subject lines and ideas for your next campaign

Held on the second Sunday of every year (this year falling on May 12, 2024) Mother’s Day sees fathers, sons, daughters (and mothers) from around the world come together to show appreciation for that very special lady in our lives. And rightfully so! It’s also one of the...

How to create a landing page (in 45 mins or less)

Creating an effective landing page is a fundamental skill for any email marketer looking to drive conversions and maximize the impact of their campaigns. In today's digital landscape, where attention spans are short and competition is fierce, a well-designed...

14 types of landing pages: Matching method to marketing goals

Landing pages are the unsung heroes of email marketing. They're the gateways to your offers, the first impression you make on your audience, and the key to converting visitors into leads or customers. But not all landing pages are created equal. In fact, there's a...

How to integrate landing pages with your email marketing campaigns (and why)

Crafting compelling email content is crucial for all senders. But what happens after a subscriber clicks that enticing call to action (CTA) you’ve rounded out the copy with? Where are you sending them to? And why? A well-thought out and connected lead...

Lead capture landing pages: What are they and how to create them

If you've ever found yourself browsing the web and stumbled upon a page offering a free ebook, webinar, or product demo in exchange for your email address, then you've encountered a lead capture landing page in action. But what exactly are they, why are...

Marketing calendar 2024: Dates you shouldn’t miss this year

We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...

Email and SMS: Navigating customer communications in an omnichannel universe

With an estimated 4.6 billion smartphone users worldwide and a marketing campaign open rate of 97%, it’s easy to see why SMS is proving a popular addition to email. Combining the power, reach, and engagement of both channels...

How to promote Black Friday: What holiday shoppers really want

‘Tis the season for holiday promotions. Inboxes, mailboxes, social media feeds, and TV screens are filling up with marketing messages as brands look to capitalize on the busiest time of the year for many retailers. So, are you giving those shoppers what they want and...

Relationship marketing: The path to stable revenue growth

You’ve probably heard the saying: “It’s easier to keep a customer than to get a new one.” And while it may sound obvious, many companies still aren’t using relationship marketing strategies to build customer loyalty. But they should be. Relationship marketing is a...

How omnichannel marketing can enhance your digital strategy

Let's do a quick activity. Try to remember all the times you've used the internet today. Every Google search, every email you've sent and received, every time you pulled up Instagram or scrolled your Facebook or Twitter feed. We’re guessing it's a lot. And most...